Co-option (If You Can’t Beat 'Em
)

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Pranks as Tools for Propaganda

posted by Moderator
Filed under: The History of Pranks, Co-option (If You Can’t Beat 'Em
), Why Do a Prank?

From New Right Australia / New Zealand Web site:

The New Right is organised throughout Europe and beyond. We are strongly opposed to liberalism, democracy and egalitarianism and fight to restore the eternal values and principles that have become submerged beneath the corrosive tsunami of the modern world. The New Right has an interest in the various strands of thought connected with the Traditionalists, the Revolutionary Conservatives; the Nouvelle Droit; and the Eurasianists.


fatbastarddiscovershisblogi-200.jpgHumour as a Weapon
by Andreas Gaust
New Right Australia / New Zealand
May 8, 2008

This article has been researched and compiled for the purposes of educating New Right and N-A activists in the use of humour as a political weapon. There is a paranoid feeling amongst many on the New Right that the mass media is our greatest enemy. Not so. This article looks at the ways in which activists can use and manipulate the media, rather than the other way around.

As an example: mention the 1932 opening of the Sydney Harbour Bridge to any older Australian, and the first image that will spring to their mind is a man on horseback, galloping forward to slash the ribbon with his sword, before the ‘official’ representative could get to it. The swordsman was a member of a political group called the New Guard. And while this stunt was not especially humorous, it was certainly eye-catching – it remains in the mass mind to this day. In that same city in 2007, the crew of television show The Chaser made world headlines when they infiltrated the APEC forum (one of them dressed as Osama bin Laden), making a complete mockery of the forum’s expensive security measures.

In general, the media doesn’t give coverage to alternative politics (the recent 9/11 Truth Forum in Sydney was completely ignored, even though one of the speakers was a prominent Japanese MP). But ‘fringe’ views can get past the editors if they are presented by means of some humorous prank or stunt. (more…)

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Checkbook Culture Jamming

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Prank Busters

Update to our March 28, 2008 post “Skullphone to Clear Channel: Can You Hear Me Now?” From Wired.com, via The Anti-Advertising Agency:

Clear Channel: Digital Billboards Rented, Not Hacked

Photo: Mike Fischer

The Los Angeles street artist known as Skullphone managed to get his iconic skull-holding-a-cellphone image to display on 10 prominent digital billboards throughout Los Angeles last week — leading some blogs to report that he’d hacked into the signs.

Alas, Clear Channel Outdoors, which owns the billboards, says no. “He paid to get it up,” says spokeswoman Jennifer Gery. “It only ran for two days.”

Update: Clear Channel’s Tony Alwin is unhappy about the hacking rumors. “The advertisement was bought under the assumption that it was art that was in an art show,” he says. “Any claims about hacking into our systems is false. It’s a lie, even.”

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Obay

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Publicity Stunts

From Alma’s Soulfood blog… Culture jamming goes mainstream:

obay_1-425.jpg

Mysterious ads for a product called “Obay” have been plastered all over Toronto for the last couple of weeks. Everyone has been guessing what they could be about — a culture jamming ad that critiques the overmedication of youth? Ads for some kind of self-help system? Or just a joke?

Their point was revealed this week (you can read about it here and here). I wasn’t too surprised to find out that they were done by Smith Roberts + Co., the same advertising firm we are working with on the United Church of Canada’s WonderCafe campaign. I knew there was something familiar about this twisted approach to marketing!

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Guerilla Marketing: DK New Yuck

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Publicity Stunts

DKNY Guerilla Marketing Goes from Poor Taste to Trash, by John Del Signore at Gothamist:

DKNY Publicity Stunt

Curious about the fate of all those orange bikes with the DKNY website that were locked up around town? The ones the police didn’t cart away (some were illegally chained to trees) are being picked clean for spare parts. The tone deaf Fashion Week publicity stunt was presented by DKNY as an effort to promote cycling in New York, and the company did help raise awareness by, uh, distributing bicycle maps in their stores. Oh, and their website for the campaign has a photo of models riding a bike, though they’re too cool for helmets, of course.

The neon orange DKNY bikes drew heat from cyclists because the aesthetic is all-too-similar to the nationwide “Ghost Bike” campaign, which memorializes killed cyclists by locking an all-white bicycle near the scene of the accident. In an email sent out earlier, a DKNY rep wrote “we are very sorry if our well-intentioned ‘Explore Your City’ program offended anyone.” That’s touching, but ’sorry’ doesn’t get these eyesores off the sidewalks.

DKNY has not responded to our questions about when the bikes will be removed, but it seems others are doing the job one piece at a time.

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Unmarketable, by Anne Elizabeth Moore

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Media Literacy

From The New Press Web site:

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Anne Elizabeth Moore

Unmarketable, by Anne Elizabeth Moore

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?

Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market—and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.

Covering everything from Adbusters to Tylenol’s indie-star-studded Ouch! campaign, Unmarketable is a lively, funny, and much-needed look at what’s happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.

Anne Elizabeth Moore is the co-editor of Punk Planet, the Best American Comics series editor, and the author of Hey, Kidz! Buy This Book: A Radical Primer on Corporate and Governmental Propaganda and Artistic Activism for Short People. She has written for Bitch, the Chicago Reader, In These Times, The Onion, The Progressive, and Chicago Public Radio WBEZ’s radio program 848. She lives in Chicago.


To get more of a sense of what this book is about, check out Rob Walker’s very interesting interview with Anne Elizabeth Moore from his blog Murketing.

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Singapore’s Hip Hop Co-option

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Truth that's Stranger than Fiction

Singapore’s Media Development Authority is a governmental agency created to plan and promote the growth of media in the city-island-nation. Check out their MDA Senior Management Rap:

via Neatorama, from Sadly, No! Things that should never be

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Writers Strike Spawns More Exploitation TV

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Media Pranks, Media Literacy

First, a simple explainer as to the issues causing the Writers Strike, from the Writers Guild of America (WGA) via Ellen Sandler:

The Writers Strike: Why We Fight


Thanks Erin. Now, a look at the world of television without writers:

Writers Strike Means Reality Boom Times
by Lynn Elber
AP Television Writer
November 27, 2007

Los Angeles (AP) — For five years, John Langley tried and failed to sell a cinema verite-style TV series tracking police officers on patrol. Then came the 1988 Hollywood writers strike.

“That’s when Fox bought `Cops,’ because a series with no narrator, no host, no script, no re-enactments sounded very good to them at the time,” recalled Langley, who just marked the show’s 700th episode.

The nearly five-month ‘88 Writers Guild of America walkout that started in March didn’t unleash a flood of reality, because filming on sitcoms and dramas had largely wrapped and because alternative shows had yet to become a trend.

But the current WGA strike fell smack during production as well as the Age of Reality, putting the brakes on scripted shows and giving networks a quick fix for schedule holes. It remains to be seen how viewers - or the reality genre itself - will withstand the onslaught.

Networks have readied a slate of nearly 40 shows that are stacked up like jetliners over Christmas Eve runways awaiting the go-ahead to land. (more…)

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The Art of Billboard Liberation Co-opted to Promote Art

posted by Moderator
Filed under: Co-option (If You Can’t Beat 'Em
), Publicity Stunts

Paint It Pink
November 28,2007
New York Post, Page Six

Calvin Klein New Museum AdCalvin Klein is destroying his own ad in the name of art. To help promote the Dec. 1 opening of the New Museum on the Bowery, Klein allowed the institution’s advertisers to drip oozing pink paint over his Houston Street billboard of Lara Stone and Jamie Burke wearing his jeans. The label, along with Julianne Moore and Maggie Gyllenhaal, will host an intimate soiree tonight at the museum, and the hot pink ooze will drip down the billboard until Monday.

Related links:

  • The New Museum and Calvin Klein Make a Splash, Gothamist
  • Calvin Klein x Droga 5 x The New Museum, JoshSpear.com
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    Reality TV: Exploitation Exposed

    by Joey Skaggs, Editor
    Filed under: Co-option (If You Can’t Beat 'Em
), Prank News

    So you wanna be on TV?

    CBS TV LogoMagic Molehill Productions and CBS TV are soliciting pranksters for a new reality TV show, tentatively called “Pranksters”. Here’s the casting call as seen on Backstage.com on November 8, 2007:

    Casting Call: ‘Pranksters’

    Magic Molehill Productions is casting Pranksters, a reality show in which comedians compete for a chance at their prank show. Lynne Spillman, casting dir., Cydney Kaplan, coord. Shoot starts Summer 2008 in L.A. Seeking–Comedian Pranksters: males and females, 18+, any ethnicity, pranks should be innovative, hilarious, and represent your comedic point of view.

    Send application and three pranks (on DVD or as email attachment) by Nov. 13 to Pranksters, 7095 Hollywood Blvd., #1380, L.A., CA 90028 or email to pranksterstv@gmail.com

    I was contacted by one of the casting producers and asked to apply as a contestant for the show. They asked me to submit three pranks on DVD for consideration. Apparently, after an international search, they will narrow it down to eight pranksters who will be in competition with each other to perform a prank a week for eight weeks on camera. Supposedly a panel of “experts” will judge the “quality” of the prank. The prize is an unspecified amount of money and the possibility of your own show on CBS. All contestants have to be in LA for two months. Accommodations and an unspecified stipend are provided. They wanted to know if I am interested.

    I asked, “Do you know who I am and what my work is about?” I immediately began thinking about how to hoax them. I contacted my friend Dino D’Annibale to see if he would be willing to play me on the show for two months. Dino agreed to do it. (more…)

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    Red Cross Guerrilla Advertising

    posted by Moderator
    Filed under: Co-option (If You Can’t Beat 'Em
), Publicity Stunts

    From Sawse: What do you think of when someone mentions the Red Cross? For some the name conjures images of the recent scandal over video games using their logo. Others might think of the various good works they do. Probably very few people think of the cool guerrilla advertising campaigns they have created to raise awareness of various key issues around the world. Here’s an example:


    Not Happening Here, but Happening Now: Somewhere in the world, buildings are collapsing, bombs are going off, people are dying. In short: things are very, very wrong. Especially in the US this might seem a world away but it is happening on the same planet.

    Red Cross Guerrilla Advertising

    To see more of the Red Cross’ guerrilla ad campaigns, visit Sawse.

    via WebUrbanist

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